At the heart of Ponalab is a clearly thought out and well articulated belief that our existence is to help farmers thrive. This belief percolates down to our day-to-day activities as:
- We shall deal with integrity and ensure all of our actions are those that we will be proud to see as news headlines the next day. We exhort our team members to use the news headline as a means to distinguish between what would be appropriate to think, speak, and act, and what would not.
- We shall respect our customers as well as ourselves in all of our dealings. We believe that providers and consumers exist in togetherness and we understand that it is this togetherness that builds business. Thus we shall treat our customers as fairly as we will treat ourselves.
- We shall be honest in everything we say, and make sure we give all stakeholders the complete picture there is.